The Indian consumers are keen on showing patriotism after the Indo-China border dispute and is all set to boycott all Chinese products to ensure that they are not helping the economy of rival country anymore. The whole situation may seem opportunistic to a few Non-Chinese brands who are destined to be benefitted from the ongoing unofficial trade war.
The current market situation has created a way for the brands not belonging to China to sell their products. The brands include mainly Samsung, Apple, Asus, Nokia, etc. Chinese brands have already dominated the Indian market for a long amount of time with their affordable products but now the recent outrage is making them receive a huge backlash.
Due to the fluid market situation, the non-Chinese brands are all set to realign their strategies to maximize their sell and it can be seen as a perfect opportunity for them to recover from the loss that they had faced due to the fierce Chinese competition.
The industry experts feel that the real challenge in front of these brands would not be to take advantage of this situation and to see it as an opportunity by riding on the anti-china sentiments of the Indian population, but it would be to present their best bet in front of the Indian consumers by offering top-end devices at affordable prices possessing solid internals.
Companies like Samsung and Apple have already opted for new strategies to increase their business in India, with the launch of their new and affordable products, they are positive about regaining the business dominance in the Indian market.